Privacy Notice – Bike Tyre Buyer (Micheldever Tyre Services Limited)
1. Introduction
Micheldever Tyre Services Limited, trading as Bike Tyre Buyer (“Bike Tyre Buyer”, “we”, “us”, “our”), is committed to protecting your personal data and respecting your privacy.
This Privacy Notice explains how we collect, use, store and protect your personal data when you interact with us, including through our website, customer services and communications. We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).
2. Data Controller
Micheldever Tyre Services Limited
Micheldever Station, Winchester, Hampshire, SO21 3AP
Company Number: 01817398
Data Protection Officer (DPO): Email: dpo@micheldever.co.uk
Telephone: 01926 816 799
3. Personal Data We Collect
We may collect the following categories of personal data:
3.1 Information you provide
· Name
· Billing and delivery address, including postcode
· Email address
· Telephone number
· Order and transaction details
· Information you provide when you contact us, submit forms, enter promotions, respond to surveys or report a problem with our website
3.2 Technical data
· IP address
· Browser type and version
· Operating system
· Website usage data such as pages visited, referring URLs, time spent on pages and interaction data
3.3 Data from third parties
We may receive limited personal data from trusted third-party providers such as payment providers, delivery partners, analytics providers, credit reference agencies and fraud prevention services where necessary for our business operations. We do not collect your full payment card details directly; payment transactions are processed on our behalf by our payment service provider.
4. How We Use Your Personal Data
We use personal data only where permitted by law and always on a valid lawful basis.
4.1 Contractual necessity
· To process and fulfil orders placed through Bike Tyre Buyer
· To manage payments, deliveries, customer service queries, returns and refunds
· To provide account-related or service communications
4.2 Legal obligation
· To comply with accounting, tax and consumer law requirements
· To respond to lawful requests from regulators, law enforcement or courts
4.3 Legitimate interests
We process data where it is necessary for our legitimate business interests, including improving our website and services, fraud prevention and security, customer insight and analytics, and marketing relevant products and services. We assess that this processing is proportionate, expected and does not override your rights and freedoms. You have the right to object at any time.
4.4 Consent
Where required, we rely on consent, particularly for email and SMS marketing and for certain optional communications or preferences. You may withdraw consent at any time.
5. Marketing Communications
We will send electronic marketing, such as email and SMS, only in accordance with PECR, and we will send postal marketing in accordance with UK GDPR.
Your controls
· You can opt out using unsubscribe links in marketing emails or messages
· You can contact us directly to stop postal or electronic marketing
· We may still send essential service communications such as order updates or important notices
6. Profiling and Personalisation
We may analyse your data, such as order history or product preferences, to provide tailored reminders, recommend relevant products or improve your customer experience. This does not involve automated decisions with legal or similarly significant effects. You have the right to object to profiling at any time.
7. Data Sharing
We may share your personal data with trusted third parties where necessary, including payment processors, delivery partners, CRM and IT system providers, marketing platforms, analytics providers, credit reference agencies, fraud prevention services, professional advisers and legal or regulatory authorities. We may also share data within our group where appropriate. All third parties are required to maintain appropriate security and comply with data protection law. We do not sell your personal data.
8. International Transfers
Where personal data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place, such as adequacy regulations, Standard Contractual Clauses or other recognised transfer mechanisms where applicable.
9. Data Retention
We retain personal data only for as long as necessary for the purposes for which it was collected, including to satisfy legal, accounting, tax, fraud prevention and reporting requirements. Retention periods may vary depending on the type of data and the reason we hold it, and we review these periods regularly.
10. Your Rights
Under UK GDPR, you have the right to access your personal data, correct inaccurate data, request deletion, restrict processing, object to processing including marketing and profiling, request data portability, and withdraw consent where consent is the lawful basis. You also have the right to complain to the Information Commissioner’s Office (ICO). To exercise your rights, contact our DPO using the details below.
11. Data Security
We implement appropriate technical and organisational measures to protect personal data, including secure systems, access controls, monitoring, staff confidentiality obligations and encryption of payment transactions handled by our payment provider. While we take reasonable steps to protect your data, transmission over the internet is not completely secure.
12. Cookies and Tracking
Our website uses cookies and similar technologies to enable functionality, analyse usage and improve user experience. For more detail, please see our Cookie Policy. You can manage cookie preferences through your browser settings.
13. Third-Party Websites
Our website may contain links to third-party websites, including our Terms of Website Use and Trading Terms. Those websites and services may have their own privacy notices, and we are not responsible for their privacy practices. We encourage you to review their policies before submitting personal data.
14. Changes to This Notice
We may update this Privacy Notice from time to time. Updates will be posted on this page and, where appropriate, notified to you.
15. Contact Details
If you have any questions about this Privacy Notice or wish to exercise your rights, you can contact our Data Protection Officer using the details below.
Email: DPO@micheldever.co.uk
Telephone: 01926 816 799
Post: Data Protection Officer
Micheldever Group Limited
Mill Place
Micheldever Station
Winchester
Hampshire
SO21 3AP
This Privacy Notice was last updated June 2026.
